The people of Pure Guild are just like us. They lose hair. They get zits. They hate dry skin. They only want cosmeceuticals that are both clinically effective and naturally pure. But unlike most consumers, they have their own bustling suite of research labs and a worldwide network of scientific colleagues. They work in botany, pharmacology, chemistry, and toxicology. Some of them work to develop new post-industrial manufacturing processes. Others work in modern health-care communications. All believe in rigorous testing and meticulous precision for optimum performance of topical treatments. They believe in extreme purity of botanical compounds, molecular integrity of all ingredients, and honest dealing with valued customers. Because at Pure Guild, they believe that meticulous precision of scientific performance and extreme purity of botanical ingredients make topical treatments of uncompromised effectiveness.